Our Insights
Why Conduct a Diary Study?
Consider diary studies when your team is interested in users’ behaviors, preferences, and subjective reactions over time and where understanding context is particularly important.
UX Best Practices: What is a Diary Study?
A diary study is a longitudinal user experience (UX) research method that allows your team to explore how users use your digital product over time. Diary studies often include a combination of videos, photos, and survey questions, in addition to product analytics, which provides your team with a rich mix of qualitative and quantitative data.