Don’t waste money designing a new marketing website if you haven’t gotten these basics right.
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Your redesigned marketing website does not magically produce more sales or move people through your sales funnel. In fact, a newly redesigned website may be doing your business more harm than good—deterring website visitors instead of helping your business meet its user experience goals.
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If your company’s marketing website is experiencing decreased conversions and increased waste, it’s typically because of the following three key areas: lack of relevant content/information, confusing content/information, and/or features that can’t or won’t be used.
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