Instead of making UX changes blindly—hoping the right design, content, and features magically fall into place—consider involving your users to shape a dynamic and evolving UX strategy that is far more likely to deliver the results you expect.

User journeys break down a complex series of interrelated actions and feelings into a visual format that is comprehensive but also digestible and easy to share.

User experience research is required to develop a clear plan for moving forward. And, since digital projects inevitably require flexibility, user experience research will help you adapt your strategy throughout the lifetime of your digital product.