While there are a lot of uncertainties as a result of the COVID-19 pandemic, there is one thing I am certain of: businesses that focus on the customer experience stand a better chance of weathering the storm than businesses that don’t.

Instead of making UX changes blindly—hoping the right design, content, and features magically fall into place—consider involving your users to shape a dynamic and evolving UX strategy that is far more likely to deliver the results you expect.

With what we’re asking today’s technology to do, you simply can’t get away with shipping something that’s new and cool and simply hope the user experience falls into place. You need a UX strategy.

It can be really frustrating to be the only person on your team who cares about the user experience (UX). So, what do you do? You put your user experience researcher hat on and figure out how to best communicate with your client, boss, or other stakeholders.

Ingrained behaviors, subconscious snap judgements, and social norms aren’t going to change anytime soon. So why do businesses violate these expectations in online experiences?

A usability study is a user experience research method that evaluates how well representative users can perform tasks using a digital product. The process of conducting a usability study involves recruiting representative users, giving them realistic tasks to perform, and observing where and why they encounter difficulties.

Join us for a FREE condensed version of our UX Strategy for Successful Digital Products workshop on March 6, 2019 at Noble Desktop. If you’re currently designing and building products but are missing a key aspect of any UX strategy—the user—this seminar is for you!