A usability study is a user experience research method that evaluates how well representative users can perform tasks using a digital product. The process of conducting a usability study involves recruiting representative users, giving them realistic tasks to perform, and observing where and why they encounter difficulties.

When the website is not meeting the goals of a specific action, organizations too often focus on getting more people to the website. This path ends up being a numbers game the organization is destined to lose for one key reason: the website is not meeting even the most basic of user expectations.

Usability testing is a user experience research method that determines how well a user can perform a set of tasks on a website, app, or other digital product.