Instead of making UX changes blindly—hoping the right design, content, and features magically fall into place—consider involving your users to shape a dynamic and evolving UX strategy that is far more likely to deliver the results you expect.

With what we’re asking today’s technology to do, you simply can’t get away with shipping something that’s new and cool and simply hope the user experience falls into place. You need a UX strategy.

The UI is one piece that makes up the user’s experience: what the user sees (or hears) and interacts with. UX (user experience) refers to a users’ perspective, thoughts, and feelings using a digital product.

Ingrained behaviors, subconscious snap judgements, and social norms aren’t going to change anytime soon. So why do businesses violate these expectations in online experiences?

Developers make a lot of decisions about the user experience, whether they want to or not. And, yes, some developers have UX skills. But it’s not the norm. So, should developers learn UX?

As people who create digital products, we make an awful lot of assumptions about what our users want and why they do—or don’t do—certain things. Sometimes an assumption is right. But in too many cases, those assumptions lead us to build or make changes to products that result in features people don’t want or can’t use.

We outline five tips we have developed at Voice+Code after talking to hundreds of companies who either succeeded or failed in hiring the right UX firm.

Join us for a FREE condensed version of our UX Strategy for Successful Digital Products workshop on March 6, 2019 at Noble Desktop. If you’re currently designing and building products but are missing a key aspect of any UX strategy—the user—this seminar is for you!