Many organizations don’t understand that digital security is a human problem. That means we can’t solve it by building bigger and bigger barricades. We have to understand humans: their behaviors, goals, and motivations.

Voice may be the opportunity to provide better customer service or solve challenges in contexts when being hands-free is essential, such as when driving or preparing meals. Voice may also be annoying and intrusive.

The user experience (UX) refers to a users’ perspective, thoughts, and feelings using a digital product. User Experience design (UXD or sometimes just UX) is a process of creating digital products that revolves around constantly validating assumptions through user research.

The UX process informs the technical layer and the UI. As many product teams have discovered, without the foundation of UX, investing in design and development is futile. Teams get caught up chasing fads and features, reskinning interfaces without addressing underlying UX issues, and ultimately fail to provide what all digital products need in order to survive: value.

If your web-based software relies on self-service, as many software as a service (SaaS) products do, clear instructions are vitally important.

The success of emerging technologies will depend on how seamlessly they integrate with the human experience.

I’ve talked to hundreds of agencies and product teams and only a handful incorporated a process that involved interacting with the people who would actually use their digital product or website. Spoiler alert: it’s not due to lack of time or budget.

Investing in SEO and in user experience research will only serve to benefit the other. This means that the investment positively impacts not only your product pages but your entire website.

Your redesigned marketing website does not magically produce more sales or move people through your sales funnel. In fact, a newly redesigned website may be doing your business more harm than good—deterring website visitors instead of helping your business meet its user experience goals.

If your company’s marketing website is experiencing decreased conversions and increased waste, it’s typically because of the following three key areas: lack of relevant content/information, confusing content/information, and/or features that can’t or won’t be used.

A user journey visually maps a persona’s experience with a digital product, relating to a specific goal. The purpose of the document is to uncover challenges and opportunities for optimizing the persona’s experience.