When the website is not meeting the goals of a specific action, organizations too often focus on getting more people to the website. This path ends up being a numbers game the organization is destined to lose for one key reason: the website is not meeting even the most basic of user expectations.

Your redesigned marketing website does not magically produce more sales or move people through your sales funnel. In fact, a newly redesigned website may be doing your business more harm than good—deterring website visitors instead of helping your business meet its user experience goals.